Cross-functional work is MORE THAN PROJECT MANAGEMENT
Why do executives end up spending more time coordinating across their own leadership team than actually leading the business?
Most organizations struggle to execute consistently because nobody's job requires them to see how the pieces connect. Everyone is tracking their own dependencies and delivery, not the five other things happening across the business simultaneously.
I'm a pattern finder and dot connector, someone who sees cascading interdependencies across an organization simultaneously and doesn't sit comfortably in ambiguity or unresolved problems.
I move toward clarity, building solutions alongside someone inside your organization, not around myself, because a fix only lasts if your team can execute it once I leave.
About Bethany Hawkins
25+ years across strategy, operations, and enterprise execution in Fortune 100, founder-led, and PE-backed companies - always cross-functional.
I've led high-stakes initiatives from inside organizations and advised executives through them as a consultant Along the way, I absorbed a breadth of business acumen across functions that doesn't show up on a resume - it shows up in how I think. I don't just see the action. I see the connections.
Cross-functional work at scale is its own discipline - and I built this practice because I've seen what it costs when that gap goes unaddressed...