Cross-functional work is its own discipline
Most leads are navigating it alone.
The lead is delivering on a highly visible stage - accountable for outcomes that shape organizational results and their own career trajectory - while developing the skills to do it in real time. The sponsor is invested but stretched thin.
That gap has a cost - for the results, organization, and the leader carrying it.
I built this practice because I've seen it too many times. Cross-functional work accelerates development faster than any other arena. It builds quickly, under pressure, with everything on the line. That's where I work.
I'm not a coach - I'm an operator. Coaching meets you in the complexity too - but in service of who you're becoming. What I do is in service of what you're delivering.
WHERE THIS WORK SHOWS UP
The work takes various forms. The feeling doesn't.
Strategic Execution Alignment
Operating Model Effectiveness
Enterprise System and Platform Transitions
Supply Chain, Outsourcing, & Third-Party Transitions
Post-Transaction Integration
Operational Excellence Planning (S&OP, IBP)
Commercialization / Product Launch Planning
About Bethany Hawkins
25+ years across strategy, operations, and enterprise execution in Fortune 100, founder-led, and PE-backed companies - always cross-functional.
I've led high-stakes initiatives from inside organizations and advised executives through them as a consultant Along the way, I absorbed a breadth of business acumen across functions that doesn't show up on a resume - it shows up in how I think. I don't just see the action. I see the connections.
Cross-functional work at scale is its own discipline - and I built this practice because I've seen what it costs when that gap goes unaddressed...